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Digital Marketing: Strategies for Online Success, by Godfrey Parkin
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The force of the internet and the power of online consumers have dramatically altered the face of today's business world. Understanding and using this resource to its best advantage is essential to the success of every business. "Digital Marketing: Strategies for Online Success" clarifies the complex subject of ecommerce, presenting a simple 8-step strategy for success in internet marketing. This book is essential for anyone seeking success in a business environment altered by the digital revolution. Godfrey Parkin presents fascinating facts about both the history and potential of the internet, as well as providing clear and practical advice on how to make the most of it. Key strategies are outlined on every aspect of ecommerce including a step-by-step guide to developing a low-risk business strategy; the principles of designing a website that works as a successful business tool; guidelines on maximising effectiveness of search engines, email marketing and online advertising, as well as advice on using web 2.0 and social media in order to expand brand awareness and increase sales. This book is indispensable to anyone who wishes his or her company to remain relevant in today's digital environment.
- Sales Rank: #2064865 in eBooks
- Published on: 2015-10-26
- Released on: 2015-10-26
- Format: Kindle eBook
About the Author
Godfrey Parkin runs Britefire, an international digital strategy firm with a focus on marketing innovation, performance improvement, and global branding. He has founded a series of pioneering Web-centric marketing businesses across the globe and is an internationally recognized figure and a popular speaker in his field. His client list ranges from academic institutions to government agencies as well as smaller institutions and innovative start-ups.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Very informative and helpful
By Frank Riccobon
We love the book. It is a great and informative book assisting us with setting up our online business. It highlights a lot of things we haven't thought off with samples provided to compare. Highly recommend it.
0 of 0 people found the following review helpful.
Read before you invest big money in WWW
By M. Miloserdoff
well written book, understand before you invest in big money WWW
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